Mazda is launching a new fleet sales program in Australia in response to growing demand for a solution that seeks to meet the needs of all fleet market sectors.

Applicable to all Mazda passenger and SUV models, as well as the BT-50 ute range, the new program tailors solutions specifically for four buyer types: retail, large fleet, corporate and government and Not for Profits (NFPs), and allows fleet customers to leverage a five-year manufacturer backed warranty and servicing support from the Mazda dealer network nationwide.

A dedicated Business Development Manager is also located in each state to ensure a seamless customer experience, from tailored vehicle inventory to quick access to stock vehicles.

Retail fleet, or ABN buyer, is the entry point to the Mazda Fleet Program, catering to organisations with a fleet size of less than 10 vehicles. Retail fleet pricing is applicable to BT-50 vehicles.

Large fleet provides solutions to organisations that have an operating fleet of between 11 and 49 vehicles, and hold an approved Mazda Fleet number. Both passenger, SUV and BT-50 vehicles are eligible for large fleet pricing.

Corporate fleet is a newly added tier, comprising of passenger cars, SUVs and BT-50, and accommodates larger ASX companies to support their requirements of a 50+ vehicle fleet.

Government and NFPs will continue to be a key focus of the program to ensure that Mazda is providing fleets where it matters the most, for example within first responder units and emergency services.

Commenting on Mazda’s new fleet program, Mazda Australia Director of Sales and Marketing, Jarrod Gieschen, said: “Since launching our Large Fleet Program in 2023, we’ve seen a huge increase in its popularity, attracting major partners including Ausgrid, Hertz, Telstra and Burbank.

“This latest expansion for 2025 and beyond is the first time we’ve offered such a wide-reaching and impactful fleet program, proving that our entire Mazda range is fit for purpose for a great number of SMEs, corporate entities, and just as importantly, the government and NFP sectors where our vehicles can really make a big impact in the community.”

The new Mazda Fleet program is available at Mazda dealerships across the country. For more information and business registration into the Mazda Fleet program, please contact your local Mazda dealership.